Curtain rises on website for Scotland’s foremost independent cinema, Edinburgh’s Filmhouse
The new website for Edinburgh's Filmhouse cinema launched today, with online ticket sales scheduled to go live early in the new year.
The site, designed and built by digital agency Line, is integrated with the cinema's in-house FileMaker database and also their ticketing system, Patron's Edge.
Movie information from the FileMaker database populates the website's content management system, automatically updating screening times and associating films with the cinema's current seasons. The content management system enables their staff to upload and crop movie images for the films, as well as publish news stories and other web pages to the site. It also lets the Filmhouse change the overall colour theme of the entire website at the click of a button so that it can echo the cinema's monthly printed brochures.
Line's Creative Director, Andrew Massey said:
"The Filmhouse is a massively inspiring place to be. It shows the widest variety of movies of any cinema in Edinburgh, from mainstream to arthouse. We wanted to get over the visual excitement of this diverse mix whilst letting the user quickly find their way to the information of interest to them. Most people will be visiting the site to see what's showing today, so this information is the first thing you come to. For users just wishing to browse, we've included functionality which changes the featured films and seasons with each refresh of the homepage, and provide links to other movies from the same season on the film detail pages."
The site promotes user registration for weekly film time email updates, so the cinema's patrons are pushed information rather than having to keep revisiting the site to know what's on. The email system, also built by Line, acts as a mini newsletter and provides direct links to the website for further information on each of the movies showing. User interaction with these links can be tracked through to conversion.