Virtual Biergarten shuts its tent flaps after successful campaign
The Tennent's Wunderbar Virtual Beirgarten has shut its tent flaps after a successful world cup campaign. The most popular elements of the site included "Chat up the Barmaid", "Backpage Builder" — in association with The Sun — and "Big Hans" the virtual bookmaker.
The campaign used the website as a hub for information about the world cup and the Tennent's branded Uberbars where fans could watch the world cup in a Beirgarten setting. The website included a number of competitions including the redemption of t-shirts won inside 12-packs of Tennent's, a Flash based game of table fußball, and a "German-a-like" Wunderwall. One lucky better won a trip to Oktoberfest after turning his initial Fantasy 50 euros money into over 60,000 euros!
The site was backed up by online advertising, email marketing, in-bar promotion, POS and advertising.
Case Study to follow soon. In the meantime for more information please read the original launch press release and contact us if you wish to view a password-protected version of the Wunderbar website.