Scottish Equitable pick Line for online advertising campaign banners
Line have just completed the first in a series of online banner advertisements for Scottish Equitable plc and are starting work on the next.
The online ads for Scot Eq's Group Pension and Employee Benefit corporate products are based on the original creative by Line's neighbours and friends Newhaven. Line's Creative Director, Andrew Massey previously produced banner ads for Scottish Equitable whilst at another agency.
John Hinder, web marketing manager in the marketing communications department at Scottish Equitable said: We approached Line to collaborate on our Corporate products online advertising campaign, based on original artwork produced by our advertising agency Newhaven. As Newhaven and Line are based in the same building, this close proximity made the process even simpler and smoother. We have been very pleased with their creative approach and service.
Following Dawson International earlier in the year, Scottish Equitable is the third PLC that digital agency Line has produced work for.