Line completes branding and web design for microsimulation specialists
Line have recently completed the branding, stationery design and website design of microsimulation traffic modelling specialists, Braidwood Associates.
With customers in the United States, Europe and Australasia, Braidwood Associates' website is an important part of marketing to their global customer base. The new brand visually reflects the company's unique approach in the specialist industry in which it operates — dynamic, young, independent and progressive, the antithesis of the majority of the other players in the microsimulation market.
Richard Braidwood, managing director said: We are delighted with the creative approach of the work and the overall management of the project. The industry we operate in is very niche and it was important our branding conveyed our close proximity to traditional engineering companies but also reflect our modern and unique approach to microsimulation modelling. Line gained an understanding of our market and identified our desired positioning within the market early in the project ensuring the project was of a high quality and was delivered on time and to budget.
The new site can be viewed at www.braidwoodassoc.com.